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Intermediate Automation: Email Marketing 201 (Episode 160)

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Content Marketing 201: Beyond the Basics

Automation is key to today’s email marketing. In the last episode, I covered some basic automation strategies to get you started. Let’s take a look some more advanced techniques to help you build relationships, showcase your expertise, and most importantly work towards a transaction.

There are two strategies I set up for clients when they want to go beyond a basic newsletter strategy:

  1. RSS-based sequences
  2. Nurture sequence

    3. Learn about each here in Episode 160 and how to apply them to your own email marketing strategy.

    Show Notes / Links from the Episode
    • Here’s the prior episode on Basic Automation: Email Marketing 201.
    • And some List Segmentation Strategies so that you can get more out of automation.
    • This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
      • Live Examples:

      Subscribe to my list and select what you want to receive and your preferred frequency: https://controlmousemedia.com/subscribe.

      • You’ll get to see an RSS sequence in practice, including an example of what I include in my welcome email (I covered this in Episode 159).
      • If you want to see a nurture sequence, go to my subscribe page and under “What Do You Want to Learn?,” select “Content Marketing for Creatives.”
        • To Go Further:
        • I’m developing a comprehensive course on email strategy get on the wait list here: Email Marketing for Business.
        • And you can find all my online courses at https://controlmousemedia.com/courses.
        • Book a session with me, and we’ll go through your email strategy in detail, one-on-one: https://controlmousemedia.com/strategy

          • If you are able, please consider supporting this podcast via Patreon.

          Become a Patron!

          Published November 4, 2019 by Michael Boezi

          The post Intermediate Automation: Email Marketing 201 appeared first on Control Mouse Media, LLC.

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          Comments on: Podcast: Marketing Without the MarketingBy Michael Boezi
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