In this episode, you’ll hear from David Orr, General Manager, James Hunter and Greg Holland, Branch Service Managers, and Tammi Hall, Finance Director, at Intermountain New Holland to learn how Intermountain New Holland has generated significant additional revenue for their dealership by implementing creative ways to incentivize their employees to perform quality inspections and build a culture of co-equipment management with their customers. Their incentive programs include a combination of contests, games, and performance-based paycheck bonuses, with their last inspection contest generating an additional $70,000 of parts and service revenue for their dealership.

Intermountain New Holland represents New Holland AG, New Holland CE, Rhino, Makita, and Westfield brands with 2 locations in Idaho. Their headquarters is in Twin Falls, Idaho.