C-Suite Sales & Marketing Perspectives

Internal Alignment Gaps: The Real Reason B2B Growth Stalls


Listen Later

Episode #277:

Lawrence McGlown, Chief Growth Officer at Careerminds, explains why internal alignment is the most critical factor in achieving sustainable B2B growth. He discusses how siloed functions create friction that slows revenue velocity and weakens execution. McGlown highlights the importance of shared purpose across leadership teams. He also outlines how alignment around profitable growth accelerates collaboration and results.

"You have to shift from functional ownership to best-of-breed thinking, where everyone executes against a shared operating model for how you win. That continuity across messaging, selling, and delivery creates the alignment needed to move faster." - Lawrence McGlown

This conversation explores how leaders can remove internal friction and build alignment that drives measurable growth. McGlown explains the importance of shared intent, disciplined execution, and trust across teams. He also outlines how alignment improves revenue velocity, strengthens customer relationships, and helps organizations move faster with confidence.

Follow Lawrence McGlown on LinkedIn

Follow Steve MacDonald on LinkedIn

...more
View all episodesView all episodes
Download on the App Store

C-Suite Sales & Marketing PerspectivesBy Steven MacDonald