Internal communication is at a crossroads.

Organisations increasingly expect IC to drive strategy, shape behaviour and manage risk - yet many teams remain stuck in reactive, delivery-led roles.

In this episode of ClarityMatters, host Louise Everett is joined by Jennifer Sproul, Chief Executive of the Institute of Internal Communication and co-host of The Future of Internal Communication podcast.

Jennifer argues that the biggest opportunity for teams lies in reshaping the role of IC from the organisation’s postman to its “internal intelligence unit”: a function that informs decisions, manages risk and drives alignment.

Louise and Jennifer discuss:

• Why the gap between expectation and reality is widening
• What’s holding IC functions back (and why capacity is a core challenge)
• How AI is changing expectations, and what responsible, high-performing use looks like
• What’s needed to transition IC from a support function to a strategic business enabler
• How measurement must link directly to strategy, behaviour and outcomes

Listen to this episode if you want to shift your IC team from tactical to strategic and make a stronger case for your function.

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Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact.

From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

[email protected]

https://claritascomms.com