Internal comms has never been more important—or more challenging.

In this episode of Reel Impact, People Director from Welcome Break, Nic Marshall, lifts the lid on what it really takes to engage a 6,000-strong, frontline workforce.

From campaigns bold enough to spark debate to the everyday realities of running lean comms teams, Nic shares how authenticity, trust, and creativity can make the difference between messages that land, and those that get ignored.

We cover:

• How to keep internal comms in step with the way people actually consume content,

• Why budgets don’t always match ambitions and how to do more with less,

• What bold campaigns can do for culture inside (and outside) the business,

• How leaders can balance nerves with authenticity when communicating.

🎧 Tune in to hear why effective internal comms isn’t just about sending messages, it’s about building connections that last.

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