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Internal Communications Strategy, AI Training, and Personal Branding for Growing Brands
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In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strategies.
Emma shares how strong internal communications help teams stay aligned during growth and change, and what bringing colleagues along the journey unlocks for trust, culture, and reputation.
We also discuss how leaders are rethinking AI training, where it fits into day-to-day work, and how advisors decide where to focus first across growth marketing, reputation management, and strategy.
In the news segment, Phil Treagus-Evans, CEO at Giraffe Social, breaks down the rise of personal branding. Learn how marketers can support founders and employees to build credibility on platforms like LinkedIn and TikTok, without losing individuality or brand alignment.
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
About Giraffe Social’s Social in 10 Podcast
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
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By Giraffe Social
3.7
33 ratings
Drop us a message!
In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strategies.
Emma shares how strong internal communications help teams stay aligned during growth and change, and what bringing colleagues along the journey unlocks for trust, culture, and reputation.
We also discuss how leaders are rethinking AI training, where it fits into day-to-day work, and how advisors decide where to focus first across growth marketing, reputation management, and strategy.
In the news segment, Phil Treagus-Evans, CEO at Giraffe Social, breaks down the rise of personal branding. Learn how marketers can support founders and employees to build credibility on platforms like LinkedIn and TikTok, without losing individuality or brand alignment.
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
About Giraffe Social’s Social in 10 Podcast
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!