One grocery retailer recently reduced losses on sandwiches by 25%, through the deployment of an anti-theft internal communications campaign.

On this podcast prof Emmeline Taylor joins Colin Peacock and highlights a number of different ways that retailers are seeking to reduce theft by their own employees through the use of communications and advertising.

The discussion includes debates around how to blend ‘carrot’ and ‘stick’ messaging, and how to make communications campaigns part of the regular toolkit to increase staff honesty and reduce internal theft.

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