<p>Kevin talks about how Thermory USA was introduced into the North American markets and the challenges he faced, how product education and innovation have supported their rapid growth, and how truly understanding his customers needs has led to more successful and measurable marketing activities.</p>

Kevin talks about how Thermory USA was introduced into the North American markets and the challenges he faced, how product education and innovation have supported their rapid growth, and how truly understanding his customers needs has led to more successful and measurable marketing activities.

International Brand Strategy & Knowing Your Customers

The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

Business

Entrepreneurship

Marketing

The Building Brands podcast, hosted by Luminus Owner &amp; CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

Share International Brand Strategy & Knowing Your Customers

Sign up to save your podcasts

International Brand Strategy & Knowing Your Customers

International Brand Strategy & Knowing Your Customers