This episode discusses the International Custom Rod Building Exposition (ICRBE), which is considered the "Super Bowl" of custom rod building. Hosted by Tom Kirkman, editor of Rod Maker magazine, the ICRBE has been held annually since 2004 in various locations, but has found its home in Winston-Salem, NC since 2013. Tom discusses the history of the expo, from its origins as a small side event at fly fishing shows to growing into the largest custom rod building event in the world. Key details covered include the strategic location chosen to be centrally located for most US rod builders, timing in late February to avoid conflicts, and world-class facilities. Attendees can see all the top blank manufacturers, component suppliers, learn from expert seminars, and test equipment. It's also become an industry trade show where companies meet. Tom stresses the value of learning from and networking with hundreds of fellow rod builders. Details are provided on tickets, schedules, and the Rod Maker magazine subscriber reception with huge prize giveaways. The 2024 ICRBE will take place February 24-25 in Winston-Salem.