What does it take to be a success with international SEO in 2021? Is HREFLANG still king or are there other key elements to optimizing your site/s around the world? And what about countries where Google isn’t the leading search engine? Are other search engines looking for something else entirely?

Joining David Bain to discuss that on episode 15 of the Knowledge Panel show is Aleyda Solis from Orainti, Michael Bonfils from SEM International and Motoko Hunt from AJPR.