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Global expansion using digital strategies takes many forms and requires careful analysis, cultural sensitivity, strategy, instinct, and subtlety. This session will explore how some of the biggest brands in the digital space expand across borders and into people’s lives by using a wide variety of techniques and strategies.
- Moderating our session is Nanxi Liu the CEO of Enplug, maker of digital signage software that turns TVs into real-time content hubs
- Talia Baruch — CEO of Yewser, a global product strategy firm; former head of international product management at SurveyMonkey; and former senior international product manager at LinkedIn
- Tony Huie — Managing Director at SignalFire, a venture capital firm; former head of international and new markets at Dropbox; and former head of business operations at Dropbox
- Henry Hsiao — Vice President of global strategic development and growth at Mattel
This session was captured live from GetGlobal in Los Angeles. Video can be viewed on our YouTube channel here youtu.be/pZoBQRvIPGE
For more information and updates go to getglobal.co
Global expansion using digital strategies takes many forms and requires careful analysis, cultural sensitivity, strategy, instinct, and subtlety. This session will explore how some of the biggest brands in the digital space expand across borders and into people’s lives by using a wide variety of techniques and strategies.
- Moderating our session is Nanxi Liu the CEO of Enplug, maker of digital signage software that turns TVs into real-time content hubs
- Talia Baruch — CEO of Yewser, a global product strategy firm; former head of international product management at SurveyMonkey; and former senior international product manager at LinkedIn
- Tony Huie — Managing Director at SignalFire, a venture capital firm; former head of international and new markets at Dropbox; and former head of business operations at Dropbox
- Henry Hsiao — Vice President of global strategic development and growth at Mattel
This session was captured live from GetGlobal in Los Angeles. Video can be viewed on our YouTube channel here youtu.be/pZoBQRvIPGE
For more information and updates go to getglobal.co