If we did not have uncertainty we would not need statisticians says Kaiser Fung on the Business901 podcast. Kaiser is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. He leads a team of statisticians at Sirius XM Radio that is responsible for gleaning insight into customers and operational best practices. His blog, "Junk Charts," pioneered the genre of critically examining data and graphics in the mass media.

Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do is a fascinating book from Kaiser taking you inside the hidden world of facts and figures that affect you every day, in every way.

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