What if disruption wasn’t a destination, but the byproduct of a worthwhile journey? On this week’s episode of Commerce Chefs, Kyle and Tom chat about what disruption actually means and how leaders can use it to their advantage… without going overboard. They sit down with two incredible guests: Geoff Cottrill—marketing legend and previous exec at Converse, Starbucks, Coca-Cola, and even the Grammy Foundation—and Khaleed Juma—former Creative Director of Shopify and now fractional CMO at various brands, including General Assembly Pizza. Together, they come to the conclusion that disruption is not about where you’re going, but how you get there and can better everything from your big picture mission to simply sending emails to your colleagues.