This week, joining me is Alanna Hernandez. Alanna joins us this week to discuss her work with Wasserman in fostering an inclusive workspace for her colleagues and clients!
About Alanna
Alanna Frisby Hernandez is the Executive Vice President, Business Affairs and Operations of Wasserman’s Team Sports division where she manages the legal and day-to-day operations of the group. In this role, Alanna has negotiated and finalized playing, endorsement, sponsorship and appearance contracts for Wasserman baseball, basketball, hockey, soccer, coaches and executives, and Olympic clients, and she is also charged with educating and informing the entire talent practice on important legal issues and industry trends, including the application of various Olympic rules, NIL, NFTs and inclusion riders in talent agreements. Alanna was a founding member of Wasserman’s Diversity, Equity & Inclusion Council, and is a co-leader of the DE&I subcommittee which is dedicated to promoting and supporting women at Wasserman and within the industry as a whole.
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