Brand Therapy may be an unfamiliar topic to many of you. Unlike therapy that individuals seek to better themselves, Brand Therapy focuses on empowering and prioritizing the brand itself, not the individual. It also gives the brand a voice of its own. But did you realize Brand Therapy can be tied to the metaverse? The metaverse needs Brand Therapy too! This allows virtual objects to speak for themselves and provide cohesiveness across all platforms such as owning NFTs. 

In this episode of New Fronteris, we are joined by Jamie Schwarz, Brand Therapist and founder of Brand Therapy LLC. Jaime spent  15 years contributing award-winning work to dozens of NYC agencies for hundreds of clients before he started Brand Therapy LLC. Jamies shares with us everything we need to know about Authorized Mixed Reality. What it is, how it works, and his current goal of looking for partners to use this patent for virtual authenticity and interoperability to promote an open metaverse.