Have the words "connection" and "engagement" been hijacked by social media? How can we be responsible, discerning citizens of a connected world? What questions should we ask about the media we consume? For answers we turned to Alicia Haywood -- an award winning producer, writer, and speaker who has worked in the professional media industry for 23 years. She is also a media literacy educator who helps adolescents better understand their relationship with the media. She spoke to The Creative Muscle about establishing calm environments for creative work, the danger of over-producing your life, and how to identify bias in media content. Her message is more urgent, important, and needed than ever.