Rebecca Anuwen was comfortable using Instagram to promote her business, but her following wasn’t growing. 

In this episode you’ll hear what happened, when this modern day witch decided to try TikTok instead (hint: how does half a million views grab you?). 

You’ll also learn the best way to find out what kind of content your ideal audiences want from you (regardless of the platform). PLUS how to know whether the platform is the problem - or your content. 

Key Moments

[06:42] Rebecca explains what a modern day witch is

[10:47] Why Rebecca shifted her focus from Instagram to TikTok and what happened when she did 

[14:47] What kind of content to create for the audience you want to attract

[18:33] How to tell whether the problem is you (or your content)

[20:25] Increasing sales: how finding the right platform can help

[22:52] Why business social media accounts don’t have to be serious

Key Links

Rebecca Anuwen’s website

Rebecca Anuwen’s: Instagram, Facebook & TikTok

Janet Murray’s Courageous Content Planner

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn