Sam, Jess and Ruta step outside the Cereal Box and into an immersive, imaginery world created entirely out of 400,000 balloons with Gene Efron, Video Producer at Secret Melbourne, for an exclusive look into the Melbourne Convention and Exhibition Centre's Balloon Story. They discuss the birth of the idea, interactive scultuptures apart of the exhibit, and the biggest scultpture apart of the Balloon Story World! 

Presenters: Sam Kelly, Ruta Alai and Jessica Djendria

Executive Producers: Ella Le Fournour and Sam Kelly

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