Living in the dry desert of Arizona, Marissa was determined to solve the issues of her own dry hair. After becoming studied on the ingredients in hair care products, she discovered the reason why many of the popular so-called moisturizing products were actually causing hair to become drier.  She’d found that common moisturizing ingredients found in products could not be used in dry environments, or in areas during their dry seasons. With her focus on moisturized hair, her company is unique because she doesn't standardize her products with humectants; but rather her web site, Bear Fruit Hair, allows customers to formulate their own products (and add humectants if they’re right for the areas they live in). Her formulations can be used year round in any environment