John Schroeter, founder and CEO of applied: textiles, steps out of the applied: lab in Grand Rapids, MI to chat with us about how repellency actually works for materials. John and applied: have been developing stain repellent sciences for over 27 years and we are partnering with them to launch ATHENA Leather - the very first ALTA technology leather available. A stain repellent leather from the inside out. Learn more at www.mooreandgiles.com/athena or more on applied: at www.applied-textiles.com