In Episode 4 of The Fragrance Files, we’re joined by Cult of Kaori for a conversation about perfume as process—how fragrance is made, what it’s meant to hold, and what it costs (emotionally and creatively) to build something with a real point of view.

We talk about identity before marketing, intention before output, and why perfume deserves more than first impressions and content cycles.

If you’re here for thoughtful fragrance conversations that go deeper than notes and performance, welcome.