What happens when leaders combine structure with meaning? This conversation shows what’s possible and if you want to explore how to translate these ideas into action, just drop me a DM on LinkedIn.

Leadership is about more than strategies and metrics; it’s about balancing the head and the heart.

In this podcast, Emre Gurkan (CEO Zain Iraq) and I explore the journey of blending creativity and discipline, structure and spirit, to create meaningful transformation in organizations. Discover how authentic leadership, cultural transformation, and a focus on both hard and soft metrics can drive real impact.

This is a videocast available on YouTube via this link.

Whether you're leading a team or shaping your own journey, this podcast offers insights into combining logic with imagination for sustainable success. Watch now and learn how to 'run and fly' towards a brighter future.

Recorded in Kuwait in November 2024.

NB. This video podcast was recorded as part of the UNITY CX transformation program we are currently running in Zain Kuwait.

#humancentricity #cxtransformation #interview #zain #kuwait #customerexperience #inspiration

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Want to know more about me?

LinkedIn: https://www.linkedin.com/in/zannavdun/
Blog: https://zannavanderaa.com/blog/
YouTube:

NEW! Once You See It - Executive Guide to Human-Centric CX Transformation by Dr. Zanna van der Aa is out now!
It contains a unique combination of perspectives: the CEO perspective and the CX transformation lead perspective.
And in between these two parts of the book, she also shares a chapter on the role of AI in experience.

Accelerate in Experience Academy

Ready to create more business impact with Customer & Employee Experience? Join the 6-week Accelerate in Experience Academy by Dr. Zanna van der Aa. The proven method for CX transformation that delivers measurable results in just 3 months.

🌍 Trusted in 20+ countries by 11+ global brands such as Randstad, Allianz, Zain and Egon Zehnder. Now available online.

👉 Start your journey: https://academy.zannavanderaa.com/en

More info? 
LinkedIn -> https://www.linkedin.com/in/zannavdun/
YouTube -> https://www.youtube.com/@dr.zannavanderaa
Website -> https://zannavanderaa.com/
Dutch version podcast -> https://beleving.buzzsprout.com