Eton Pearcy of Jam Rock Events shares his passion for reggae and the importance of combining quality music with strong business practices to build a sustainable reggae scene in Colorado. He discusses challenges working with Jamaican artists and the need for professional systems. Pearcy highlights the upcoming Sizzla concert on September 20th at Cervantes Masterpiece Ballroom in Denver as a key event supporting community causes. He emphasizes collaboration among artists, promoters, and venues to keep reggae thriving locally.