The aging U.S. population may bode well for senior housing providers, but the so-called “senior tsunami” doesn’t guarantee success in the complicated business of providing homes and services for older adults.

So says Jill Johnson, a Minneapolis-based consultant with more than 30 years of consulting experience in the senior living arena. Johnson, the president and founder of Minneapolis-based Johnson Consulting Services, speaks from experience.

A three-time Finance & Commerce “Top Women in Finance” honoree and Hall of Fame inductee, Johnson counts two of the nation’s 10 largest not-for-profit senior living organizations among her clients, and she has consulted on more than $4 billion worth of business activity for clients in the U.S., Europe and Asia.

Taking a boots-on-the-ground approach to her work, Johnson has visited more than 2,000 senior living communities in the U.S., and has studied thousands more from a distance, according to her bio.

Last month, Johnson spoke with reporter Brian Johnson about her new book, “Market Forces: Strategic Trends Impacting Senior Living Providers.” The book touches on everything from demographics to capital markets as they relate to senior living providers. In her interview, Johnson talks about challenges and opportunities for senior living providers from both a local and national perspective.

Related links:

https://finance-commerce.com/2020/02/qa-consultant-explores-market-forces-in-senior-living/