This week we sit down with LC, a brand consultant and interdisciplinary artist to have a conversation that delves into the political identity of perfume, highlighting the intersection of gender politics, colonial history, and social stratification within the fragrance industry.

Chapters

• 00:00 Perfume as a Political Identity
• 14:46 Colonial History and Perfume
• 24:29 Policing of Women's Scent
• 33:14 Competitiveness and Exclusivity in Perfume TikTok
• 01:04:53 The Business Model and Exclusivity Clauses in Perfume Sponsorships
• 01:10:37 The Impact of Brand Rebranding and Political Implications in Perfume Marketing