Most designers go to art school. But should they go to business school instead? On the one year anniversary of the Creative Muscle we interview award-winning author Marty Neumeier, whose books Zag, The Brand Gap, and The Brand Flip have shaped the ethos of companies around the world, including our very own Low Res Studio. Take a listen to hear about the time the president of Apple hated all of Marty's design ideas, why he bought a 400 year-old stone cottage in France, how a person can go from customer of a company to CEO of that same company, and why people buy products in tribes.