Today, I had the pleasure of interviewing Heather Floyd, an ASP.net website developer, consultant, speaker, and the author of "An Agency's Guide to the Umbraco Content Management System: The Comprehensive Getting Started Guide for Digital and Advertising Agencies." We had a great conversation about how writing books can help digital and advertising agencies and website developers attract new customers, service existing ones, and showcase their expertise to peers in their industry. We also discussed the merits of publishing on Amazon versus selling e-books directly and her process for writing the book.