Forward Madison and their flamingo crest is one of the more recognizable brands in USL League One. As one of founding members of League One back in 2019, with consistent attendance numbers of ~4,000 fans, the club has been a model of what clubs can strive to be in the 3rd tier of Professional soccer in this Country.

Rob Chappell has been following along since the beginning through his podcast, “Talkin’ Flock.” The podcast has been giving Forward Madison supporters an inside look into their club since those early days of 2019.

Rob and I dive into what has made this project so successful in the League One space.