Companies worldwide - regardless of size, location, and industry - share a common set of goals: increase revenue, maximize return-on-investment, drive conversions, improve customer loyalty, and raise brand equity. However, most businesses share a common obstacle to achieving these goals. They take an "Inside-Out" approach to strategic planning versus "Outside-In". In today's episode, Mackenzie and INTO Senior Strategist, Josh Jones, unpack what "Outside-In" thinking is and how it unlocks true business value.