Hong (@quan) and Steve (@blick) talk about their love of cycling, what marketing is, how to do marketing well, and how it is evolving over time. Topics include: what Blick is known for (0:58), the history of Oakley (2:34), what stood Oakley apart from the competition (3:49), powering through a troubling situation (5:37), what the goal of marketing actually is (7:41), how Blick turned a rough situation into an amazing opportunity (8:28), the essence of marketing (11:42), where great marketing comes from (14:29), what's next in the world of marketing (17:44), where to find Blick now (23:56).

Watch on YouTube: https://youtu.be/pA6dg3A9XTA