In this episode of Sales Unscripted, Jim Padilla and Thomas Umstattd discuss:

* The power of a well-articulated mission.

* How a crowdfunding campaign works and how it can be a benefit to you.

* The power of the right focused audience.

* Advertising on podcasts.

Key Takeaways:

* Test your assumptions before you go all in with all of your resources.

* Don’t dismiss those who are willing to spend something on you, even if it’s not for your top monetized product.

* You can learn a lot from reading.

* You don’t need a million followers – a more focused audience can be more valuable than a broad audience in getting new clients.

“The top consultants in the world, who are very expensive to talk to and get coaching from, almost all of them have books. For $20 you can get their very best ideas.” — Thomas Umstattd