The current pandemic means you are not currently face to face and shaking hands. Yet being in front of people is where most advisors shine. So what do you do when social cues like body language get lost in video delivery? How can you ensure that video communications do not step over a line and become an infomercial? (5:40) Learn more about Storybrand, a framework developed by bestselling author Donald Miller, which helps advisors create clear and simple messaging to instantly connect with clients and prospects. (8:55) How do you make sure you define your audience enough to create targeted messaging, yet still have a large enough prospect pipeline to grow your firm? (15:00) Listen to this episode and you’ll take away one cool idea Ross and Alan come up with to transform how visitors interact with your website!

Resources:

• GSM Marketing
• Committed to Outcomes
• Storybrand
• iJoin