“…The world doesn’t need more stuff. Better packaging or a prettier can is not an answer, it’s not a solution. What is the problem that currently exists in the world that your product is solving? That should be number one.”On today’s episode of The Irresistible Factor, Kristi is thrilled to be joined by powerhouse Alison Cayne, CEO and Founder of Haven’s Kitchen. Alison’s passion for sustainability and cooking led her to open her own cooking school in the Flatiron district of New York, Haven’s Kitchen. Haven’s Kitchen aimed to make cooking less stressful and more enjoyable, and quickly became one of the most beloved cooking schools in NYC. Shortly after, Alison realized she could reach a larger audience by selling her popular sauces in pouches.While not an easy undertaking, Alison saw a need and Haven’s Kitchen went from a cooking school to a brand-new category of fresh sauces that is now a staple in many homes. Alison’s incredible sauces elevate any home cooked meal, including flavors like herby chimichurri, gingery miso, and red pepper romesco.Alison tells us about how she got national Whole Foods distribution the very first week of the pandemic, and how her key mission has driven her company to major successes. Alison also speaks about the many challenges she faces every day while producing a fresh product. Lastly, she goes into detail about her belief that finding a group of people who truly love your product is far more important than going viral on TikTok. This episode is packed with amazing advice for early-stage founders. Don’t miss out!