<p>I sit down with Alison Stiefel, former CMO of Maisonette & Shopstyle. We get into what she's learned in her experiences working for brands big and small. We talk about how to value and understand your customers, the importance of surrounding yourself with expanders, and what it means to focus your dollar.</p>

I sit down with Alison Stiefel, former CMO of Maisonette & Shopstyle. We get into what she's learned in her experiences working for brands big and small. We talk about how to value and understand your customers, the importance of surrounding yourself with expanders, and what it means to focus your dollar.

<p>I sit down with Alison Stiefel, former CMO of Maisonette &amp; Shopstyle. We get into what she's learned in her experiences working for brands big and small. We talk about how to value and understand your customers, the importance of surrounding yourself with expanders, and what it means to focus your dollar.</p>

Interview With Alison Stiefel - Former CMO of Maisonette + Shopstyle

Building a brand can be a lonely and overwhelming pursuit. We see the final, polished brand, but rarely get the opportunity to pull back the curtains on the Founder's journey. We set out to demystify the ins-and-outs of brand building and entrepreneurship by sitting down with Founders, Industry Leaders, and Business Professionals at all stages of the journey. Join Christopher Donnelly, Founder of Buddy+Co., as he unpacks the unique journey of building a brand, step-by-step, Buddy-to-Buddy.

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Interview With Alison Stiefel - Former CMO of Maisonette + Shopstyle

Interview With Alison Stiefel - Former CMO of Maisonette + Shopstyle