“My goal is for [Pippy Sips] to become the status quo and that women expect something sleek, reliable, and safe for their breastmilk storage and cooling.”Kristi is pumped to be speaking to a friend of hers, Amberlee Venti on this episode of the Irresistible Factor. Amberlee is the Co-Founder and CEO of a FemTech brand that Kristi loves, Pippy Sips. Their mission is to create products that make pumping easier and more accessible to all breastfeeders. Their flagship product, “Maia” is an award-winning storing, cooling, and monitoring device for breastmilk.As a brand that just recently launched, Amberlee shares what her journey has looked like over the past five years to get to where she is today, and how the SKU accelerator program (which is where Amberlee and I met) supported her through the pre-launch phase. We also discuss Amberlee’s experience as a female founder in FemTech, and she provides advice for navigating a male-dominated industry. If you’re a female founder looking for some guidance, this one’s for you!