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Interview With André David Anderson
André David Anderson, Director of Commercial Sales at Narvar, talks to Ashleigh and Kasey about his career trajectory, finding your motivation, and building out diverse teams.
SHOW NOTES
Backstory
-After graduating from Santa Clara University in 1995 with political science and history degrees and no idea what he wanted to do, he moved back to Pasadena and began to work as a Production Assistant. He still cites this job as the worst he’s ever had.
-He then began working as an office clerk for an insurance defense litigation firm in downtown LA, but it was only after his brother mentioned that André might be good at sales that he thought about it.
-In 1997 he moved to a headhunting firm in Westwood working as a recruiter, until he got fired 10 months later for not hitting his number.
-While looking through the classified ads he found a shipping company near Inglewood that he joined as the Regional Sales Coordinator, the equivalent of a BDR. Utilizing his knowledge of the Bay Area, he was able to really connect with clients and in 1999 replaced the AE that covered the San Francisco market.
-His college classmate, Brian, who was working at a startup had heard that André had been transferred up to San Francisco and offered him a position as a BDR that he accepted. When the recession hit everything went belly-up and André began working for a learning management system as a BDR, until Brian came back into the picture and asked him to move to AirWave.
-André was a Territory Development Manager, the equivalent of a BDR, at AirWave but was promoted to manager in 2006 and this was when he got his first experience building out a team.
-Following AirWave, André worked for a wifi analytics company for four years where he made the shift from working with direct sales to channel sales.
-He then moved to Narvar with Brian and has been there for two years.
Career Trajectory
-When you’re early on in your career it’s easy to think your trajectory should and will be a straight line, when in reality most people bounce around a lot, but are constantly gathering information, skills, and experience to create a more holistic picture over time.
Finding Your Why
-The thing that drives you needs to be way deeper than money. Leaving it at money, especially in interviews, makes you seem shallow, not to mention having something more makes you a better and more motivated employee and colleague.
Building Out Teams
-André is looking for the best candidates and storytellers, but is deliberate about the makeup of his team. He needs diversity, because it can only make a team stronger to have different perspectives represented.
-If companies are having trouble finding a diverse selection of candidates, it’s up to them to roll up their sleeves and do the outreach because diversity will come as long as it is an authentic value and they are willing to do the work.
Resources
-The Challenger Sale by Matthew Dixon and Brent Adamson
Send in a voice message: https://anchor.fm/othersideofsales/message
Support this podcast: https://anchor.fm/othersideofsales/support
View all episodes
By Ashleigh EarlyAndré David Anderson, Director of Commercial Sales at Narvar, talks to Ashleigh and Kasey about his career trajectory, finding your motivation, and building out diverse teams.
SHOW NOTES
Backstory
-After graduating from Santa Clara University in 1995 with political science and history degrees and no idea what he wanted to do, he moved back to Pasadena and began to work as a Production Assistant. He still cites this job as the worst he’s ever had.
-He then began working as an office clerk for an insurance defense litigation firm in downtown LA, but it was only after his brother mentioned that André might be good at sales that he thought about it.
-In 1997 he moved to a headhunting firm in Westwood working as a recruiter, until he got fired 10 months later for not hitting his number.
-While looking through the classified ads he found a shipping company near Inglewood that he joined as the Regional Sales Coordinator, the equivalent of a BDR. Utilizing his knowledge of the Bay Area, he was able to really connect with clients and in 1999 replaced the AE that covered the San Francisco market.
-His college classmate, Brian, who was working at a startup had heard that André had been transferred up to San Francisco and offered him a position as a BDR that he accepted. When the recession hit everything went belly-up and André began working for a learning management system as a BDR, until Brian came back into the picture and asked him to move to AirWave.
-André was a Territory Development Manager, the equivalent of a BDR, at AirWave but was promoted to manager in 2006 and this was when he got his first experience building out a team.
-Following AirWave, André worked for a wifi analytics company for four years where he made the shift from working with direct sales to channel sales.
-He then moved to Narvar with Brian and has been there for two years.
Career Trajectory
-When you’re early on in your career it’s easy to think your trajectory should and will be a straight line, when in reality most people bounce around a lot, but are constantly gathering information, skills, and experience to create a more holistic picture over time.
Finding Your Why
-The thing that drives you needs to be way deeper than money. Leaving it at money, especially in interviews, makes you seem shallow, not to mention having something more makes you a better and more motivated employee and colleague.
Building Out Teams
-André is looking for the best candidates and storytellers, but is deliberate about the makeup of his team. He needs diversity, because it can only make a team stronger to have different perspectives represented.
-If companies are having trouble finding a diverse selection of candidates, it’s up to them to roll up their sleeves and do the outreach because diversity will come as long as it is an authentic value and they are willing to do the work.
Resources
-The Challenger Sale by Matthew Dixon and Brent Adamson
Send in a voice message: https://anchor.fm/othersideofsales/message
Support this podcast: https://anchor.fm/othersideofsales/support