When Andrew Pudalov founded Rush Bowls in 2004, he was ahead of the health food curve.In the early 2000s, after a long career in banking, Andrew decided it was time to do something different. He left New York City, quit his job, and moved his family to Boulder, Colorado, where he bought a house and started a new business.On The Irresistible Factor, the Rush Bowls CEO tells host Kristi Bridges his surprising story, and shares plenty of wisdom from his wealth of experiences, including what motivates his customer-centric approach to business.“We can accommodate any dietary need. Many businesses can do that,” Andrew said. “The difference with Rush is we don’t upcharge for that. If you have a dietary need, we don’t feel as a company that you should be punished for it.”Together, Andrew and Kristi explore why Rush Bowls opened stores in underserved communities. We talk about training, research, and brand identity, along with how to generate unique ideas.