Andrew Torba, CEO & Cofounder of Kuhcoon, discusses the journey that led to his business’ recent backing by Y-Combinator, a VC which funds early-stage startups.

Torba started Kuhcoon after finding it impossible to manage a client’s Facebook ad campaigns on mobile. Identifying a hole in the market, Torba created a Facebook ad business focusing on handheld management, automated optimization as well as A/B testing and ad rotation. Kuhcoon’s goal is to expand to all paid advertising in the future, starting soon with Google ads.