“The growth that we’ve had and the response we’ve had to Chia Smash really speaks to the fact that I think consumers and grocery store buyers have really been looking for innovation in this category.”Today’s guests on The Irresistible Factor have quite an unusual brand development story, with their product evolving naturally from a home recipe to a side hustle, and ultimately a serious (and successful!) full-time business.Anna Peck and Steve Ford are the Co-Founders of the superfood jam brand, Chia Smash, which is categorically (excuse the pun) disrupting its category. Chia Smash is the first of its kind – made with only 4 simple ingredients, naturally sweetened with dates, and packed with superfoods. It is the only jam with no added sugar or preservatives and if that wasn’t enough, they are upcycled certified.In this episode, we learn about the origin of the brand and how Chia Smash was first developed in their very own kitchen. Anna and Steve tell us about their fundraising journey, budget-friendly marketing strategies, and the importance of making your product by hand at first if possible. Lastly, we hear about what resulted in their efficient scale-up as well as their plans to expand. Tune in to hear much more of this couple’s inspiring entrepreneurial journey!