"What we don’t need is more sustainable Doritos. We need total transformative solutions and this is a mechanism that I think can do that, and that’s why I’m running in this direction because we need to do it.”In this week’s episode of The Irresistible Factor, we welcome Outlaw Ventures CEO, Anthony Corsaro. Anthony tells us about how his autoimmune disease and his upbringing in a fresh produce family distribution business led him to his passion of using food as a tool to improve the well-being of ourselves and our planet. Anthony recently started his own venture fund and is investing in early-stage food and agriculture businesses. In this episode, we talk about how he started Outlaw Ventures, and why he believes the best way to do anything in life is to just start doing it, and learn along the way.Anthony tells us how he evaluates prospective brand partners, his challenges around raising capital, and how he is navigating the daunting task of finding a partner that complements his own skill sets. We also talk about why founders are being asked to show more profitability upfront, and the importance of “trifurcating” things when evaluating the potential success of a business by analyzing the investment, the business, and the team separately. Lastly, we talk about Anthony’s thoughts on controlled farming, synthesized proteins, and the successes and failures of the plant-based movement. This is an episode you won’t want to miss!