In this episode, Rob and Josef talk about the newly launched venture studio project that's a social app for trading card collectors. 

They are joined by Atif Siddiqi, Founder and CEO of Branch. Atif is a former EIR of Idealab, a venture studio that has generated multiple unicorns. Branch came out of Atif's time at Idealab, and has grown substantially after relocating to Minneapolis. Branch helps businesses modernize their payment methods to empower working Americans. Atif shares the insight that led to Branch's successful pivot, and gives operating and fundraising advice.

Who does Atif see executing? Marc Lore.