Ayeshah Abuelhiga took a big risk: She left corporate America, and started a company making something that really mattered to her — high-quality comfort food.On this week's episode of The Irresistible Factor, Mason Dixie Founder and CEO, Ayeshah, tells host Kristi Bridges how she pushes boundaries in everything she does. What amazed Kristi most about Ayeshah is that she’s self-made, self-taught and self-funded. Together, they discuss her journey from the transportation sector to CEO of one of America’s most delicious, better-for-you brands. From the response to the KickStarter fund, to its first day in business, with customers wrapped around four city blocks, Mason Dixie continually exceeds expectations. “One of the rules in business that’s really important for any entrepreneur to remember is,” Ayeshah told Kristi, “when you’re hot, don’t stop. Don’t dilly-dally. You have to keep the fire going.” Ayeshah plans only to keep going upwards from here, and she is determined to help other women build their own legacies, too.