I spoke with Phillip Raub, founder and president of b8ta, the startup that's building a platform to build modern physical retail experiences on top of.  b8ta has shown that the traditional mold of what a retail experience was can be broken and re-constructed successfully, and now some of the largest traditional retailers are joining them.

I spoke with Phillip Raub, founder and president of b8ta, the startup that's building a platform to build modern physical retail experiences on top of. b8ta has shown that the traditional mold of what a retail experience was can be broken and re-constructed successfully, and now some of the largest traditional retailers are joining them.

I spoke with Phillip Raub, founder and president of b8ta, the startup that's building a platform to build modern physical retail experiences on top of.&nbsp; b8ta has shown that the traditional mold of what a retail experience was can be broken and re-constructed successfully, and now some of the largest traditional retailers are joining them.

Interview with b8ta founder and president Phillip Raub on building the platform for the future of retail

Interviews, analysis and research into the role, implementation, integration and usage of technology in retail. Covering Online including e-commerce, mobile and social commerce as well as Offline, local commerce and the merger of all Commerce. Interviewing CEOs and founders of retail startups and helping inform retailers on what is happening in #retailtech and how to navigate the waters.

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Interview with b8ta founder and president Phillip Raub on building the platform for the future of retail

Interview with b8ta founder and president Phillip Raub on building the platform for the future of retail