Bob Burke takes businesses’ ideas, and makes them real.On The Irresistible Factor, Bob and host Kristi Bridges talk about how he is able to bring natural, organic and specialty products to market as a consultant with Natural Products Consulting. Bob is a real expert with serious experience, and his value to his clients is clear. (His roster of work includes Annie’s, Dr. Bronner’s, Mason Dixie Biscuit Co., Califia Farms, Bob’s Red Mill, Theo Chocolate and many, many more.)Together, Kristi and Bob discuss the role of a brand’s online presence in their ability to eventually exit to a strategic buyer, along with the benefits of Amazon, outsourcing and planning ahead.“You always have to be innovating,” Bob said. “You can never be complacent. You can never sit back and rest on your laurels, and you need to be tuned in to where the consumer’s going and where the market’s going.”