“So, what I've discovered as an entrepreneur, starting Boba Bam, starting my other companies, is as long as you collect enough information about a particular issue, or risk or whatever, then it takes away all of that fear. Because then it turns into steps, and you know what to do at that point. So, my advice is to collect as much information to defeat your fear, and then it turns into actions, and then actions become results.”Chairman and Founder of Boba Bam, Bob Yau, and the big Boba boss, Brian Khoddam saw a gap in a growing market and were able to create a successful business with the help of a resourceful tool that’s literally available to everyone - Google Trends. In this episode of Kristi Bridges’ podcast, The Irresistible Factor, Bob and Brian share their perspective on Boba Bam's rapid success with their at home boba making kit. They started down a very unique path with one of the largest retailers in the world, Costco, and have since been expanding nationwide. Bob and Brian talk about their funding process, product awareness strategies, challenges thus far, and the importance of truly believing in your product. “If you really believe in something, you should take chances in life and go for it. Otherwise, you could go through your whole life regretting why you didn't take that chance.” — Brian KhoddamThis is a success story entrepreneurs will be inspired by.