<p>Alison Minter from North Castle Partners and CEO Brandon Fishman talk about their relationship and the success of the Vita Cup brand. Vita Cups are gourmet coffees and teas infused with vitamins and superfoods.</p>

Alison Minter from North Castle Partners and CEO Brandon Fishman talk about their relationship and the success of the Vita Cup brand. Vita Cups are gourmet coffees and teas infused with vitamins and superfoods.

Interview with Brandon Fishman- CEO of Vita Cups

<p>The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.</p>

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The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

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Interview with Brandon Fishman- CEO of Vita Cups

Interview with Brandon Fishman- CEO of Vita Cups