Today’s guest is Brian Minick - a Chief Operating Officer at ZeroBounce. ZeroBounce is a Florida based email validation company developing a SaaS product that reduces and eliminates invalid, abuse, and inactive email addresses. ZeroBounce was around for 5 years and has a team of 35 professionals servicing 7,500 clients.

Michael and Brian talk about what is an email deliverability and why it’s important to track the bounce rate of your marketing campaign. During the second part of the episode, they touch base on how the pandemic affects Brian’s business and what they do to support the local community in Florida.

Enjoy listening!