"The biggest challenge is really getting through these gatekeepers who don’t understand our culture."

In this episode of The Irresistible Factor, I sit down with Bricia Lopez, Co-Founder of I Love Michelada, to explore her inspiring journey from growing up in her family’s Oaxacan restaurant in Los Angeles to building a thriving michelada brand. Raised in the restaurant business, Bricia was immersed in food culture from a young age, but it wasn’t until customers began requesting to buy the restaurant’s signature michelada mix that she saw an opportunity. Along with her brother, Fernando, she turned their family recipe into a business.

Bricia recounts how they went from filling tequila bottles with their homemade mix to launching I Love Michelada, now available in major retailers. In this conversation, she shares the challenges and triumphs of transitioning from restaurant owners to CPG entrepreneurs.

We dive into the obstacles Bricia faced, including navigating distribution hurdles, supply chain issues, and educating retailers on a product that was still unfamiliar to many. She also discusses her focus on expanding I Love Michelada’s offerings and building a strong community around the brand.

Here’s what you won’t want to miss:

• How Bricia and Fernando transitioned from running a restaurant to building a CPG brand.
• The importance of creating systems to support business growth.
• Bricia’s vision for expanding I Love Michelada’s reach while staying true to its cultural roots.

Join us as Bricia offers valuable insights into building a brand that not only represents her culture but also brings the joy of micheladas to fans across the country!