Crazy Courage Business Stories

Interview with Carrie Irvine - Carrie Irvine Communications

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Carrie Irvine, founder of Carrie Irvine Communications, shares her journey from creative advertising to marketing and PR. She discusses her passion for working with non-profit organizations and her role in creating a national campaign to help people facing eating disorders. The conversation also delves into the changing landscape of media and the impact of PR in the digital age. Carrie Irvine shares her journey from being a special events coordinator to owning her own marketing company and working with a Canadian jewelry designer. She also discusses her experience with philanthropic campaigns and girl empowerment initiatives. Carrie Irvine shares her journey from working in the music industry to venturing into non-profit organizations and eventually starting her own business. She discusses her involvement in creating a music video, her work with Big Brothers Big Sisters, and her current projects in fashion and music. She emphasizes the importance of having a coach and the fulfillment of bringing together her diverse passions in her career.

Carrie can be reached at:

https://ca.linkedin.com/company/carrie-irvine-communications

https://www.facebook.com/p/Carrie-Irvine-Communications-100093644148364/

Takeaways

  • Carrie's journey from creative advertising to marketing and PR
  • Passion for working with nonprofit organizations
  • Creating a national organization to help people facing eating disorders
  • The changing landscape of media and the impact of PR in the digital age Carrie Irvine's diverse career journey includes roles as a special events coordinator, marketing director, entrepreneur, and philanthropist.
  • Her experience with retail marketing, event management, and jewelry design showcases her versatility and expertise in various domains.
  • Carrie's involvement in girl empowerment initiatives and philanthropic campaigns reflects her commitment to social impact and community engagement. The impact of music and mentorship in shaping career choices
  • The significance of combining diverse passions in a career
  • The value of having a business coach for goal setting and professional development

    • Sound Bites

    • "You have to be just a little bit crazy to run your own business for sure."
    • "Carrie Irvin Communications is a marketing communications and PR firm or agency."
    • "Your relationship doesn't mean a thing unless you've got a good story to pitch them."
    • "Carrie, do you want the job? And I was like, it was like, I thought I had died and gone to heaven. And that was my big break."
    • "She taught me everything I know. Like she was very, very detail oriented and she knew so much about marketing."
    • "That's where I really learned to be a leader because I had a lot of people reporting to me as well."
    • "We turned it into a studio to create this video. We had a school and a basketball court. My niece was the main character in this video."
    • "I knew I wanted to be on a board, but I wanted to be on a board that meant something to me."
    • "I've always been a bit of a risk taker."

      • Carrie Irvine, Carrie Irvine Communications, marketing, PR, creative advertising, nonprofit organizations, eating disorders, media, digital age, Carrie Irvine, marketing, retail, special events, entrepreneurship, jewelry, philanthropy, girl empowerment, music industry, nonprofit organizations, entrepreneurship, fashion, music, coaching, career journey, passion, mentorship

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      Crazy Courage Business StoriesBy Nick Begin