No Cap Branding with the Digital Marketing MBA!

Interview with Chris Schwartz: Ruffhouse Records Founder & CEO About His Book & The Music Business

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Approximately the first 34 minutes are about Chris, his book, Ruffhouse Records, and old school hip hop from Schoolly D to the Fugees. The second half of the interview we dive into music business advice for artist.

Chris’s Book:

Ruffhouse: From the Streets of Philly to the Top of the '90s Hip-Hop Charts

Mentioned Book:

The History of Gangster Rap: From Schoolly D to Kendrick Lamar

Songs mentioned:

Coolin in Cali (audio) - 7A3

https://www.youtube.com/watch?v=lmBIW-XRs7c

The Piper (Video) - Cheeba

https://www.youtube.com/watch?v=u-OEmg0bi7I

Typical American (Video ) - The Goats

https://www.youtube.com/watch?v=N_F2FDpU1mM

Mentioned Stories::

  • Chris swiping Schoolly D’s phone number from a rolodex
  • Schoolly D and Chris become neighbors
  • The Goats received more fan mail over a 15 year period than all the other Ruffhouse label mates combined.
  • You can be dropped by the Amercian branch of a label and still have huge success overseas.
  • Wyclef Jean taking off all his clothes and performing in his boxers during an office audition.
  • Music Business advice for artist:
  • In the era of mumble rap, does great song writing still matter?
  • If you aren’t creating your own market, you’re just following.
  • The greatest way to perfect the craft of songwriting (or anything really) is to network with other songwriters.
  • Don’t torture people you want to connect with by spamming them with your music.
  • His label never got a demo in the mail and signed that artist.
  • The secret is YOUR NETWORK!
  • Less is more. Don’t send a demo with 14 or 18 songs. No one has time for that. Send 2 bangers.
  • Make sure you send a photo or video with the demo.
  • You have to sell the label before you every sell to the general public.
  • Major distributors are looking for 20 to 30 million hits on streaming/social media/YouTube.
  • Get Online to Get Offline. The entertainment business is a relationship business.
  • We are a singles driven music culture. Singles not albums.
  • The missing element of A&R. Man artist haven’t developed live show skills in this era.
  • Touring companies are creating small venues in order to develop artist.
  • Put together a focus group!
  • Matthew Knowles holds a grudge.
  • Will AI put beatmakers, producers, and musicians out of work?
  • Chris online:
  • Instagram.com/ruffnationrecordsoffiicial
  • Side bars into a story about Chuck D sitting outside of Schoolly D’s house for two hours!
  • Who is coming out on RUFFNATION:
    • ...more
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    No Cap Branding with the Digital Marketing MBA!By ChannelZeroMarketing
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